Young consumers in particular are resisting all kinds of categorisation when it comes to fashion retail and marketing, according to research from Bain & Company and Depop. “But, I think what fun clothes and special occasion pieces mean for 20 and beyond is very different from what they meant in 20.” Fluidity in all forms “Women are absolutely going to want to get dressed up,” Carolina Herrera creative director Wes Gordon, who showed embellishment, gowns and bright colours for Autumn/Winter 2021, told Vogue Business earlier this year. In mid 2020, during the height of the pandemic, Browns saw fine jewellery, watches, and classic designer handbags outperform with customers looking at acquiring investment styles or pieces that hold value - these categories are continuing to do extremely well for the retailer and other players, such as Selfridges. “Our customers are choosing to invest from a buy now, wear now perspective, and so it isn’t surprising to see the ‘going out-out’ trend truly performing as we approach the holiday and party season,” she says. In the second half of 2021, fashion returned to glamour and with that, customers started to invest in eveningwear, heels and suiting, says Browns buying director Ida Petersson. Kevin Winter/Getty Images for The Recording Academy, Dominique Charriau/WireImage Even if you’re not on Pinterest, these topics can help you plan blog, product and service offerings over the next 11 months.īelow, I outlined some of the most relevant searches for my clients and industries that I work in, but I highly recommend going to Pinterest to read the full list.Dua Lipa and Zendaya topped the fashion influence charts for 2021, per Lyst. Last month, Pinterest released a list of topics that they believe will be trending in 2021.
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